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The Frame by Samsung

Transforms into a beautiful piece of art when the 4K UHD TV is not being viewed, seamlessly blending into any room’s décor.

The most beautiful TV you’ve never seen.

Introducing The Frame from Samsung – a revolutionary way to think about your TV. When you’re not watching the brilliant 4K UHD TV with HDR, it turns into a beautiful work of art on your wall. With an array of paintings, prints, photos, and frames to suit every mood and style, The Frame TV goes beyond entertainment and becomes an expression of you.

The Frame TV Samsung San Luis Obispo TV that looks like art

“Oprah’s Favorite Things 2017”

“Can you believe this is a television? The Frame transforms your TV into a work of art” – Oprah Winfrey

Oprah recognized Samsung’s The Frame this year for its ability to transform from a TV into a customizable work of art, enhancing any home aesthetic and providing a premium entertainment experience. When not displaying TV or movies in 4K UHD, The Frame’s “Art Mode” elegantly displays artwork and photographs.

The Frame is on Oprah's Favorite Things list for 2017

The Frame hangs flush to the wall

The No Gap Wall Mount, included with the purchase of the frame, means just that. The Frame hangs flush to the wall just like a real picture frame. It’s easy to tilt and adjust, and blends seamlessly with your decor.


Visible Style. Invisible Connection™

Our virtually undetectable Invisible Connection™ replaces unsightly TV cables, leaving your space beautifully uncluttered.


Enjoy your art whatever the lighting. 

The Frame features a light sensor, which intelligently detects ambient light. It adjusts the color and brightness settings so your art always looks natural regardless of where it is or what the time of day.*

Come in to see The Frame in action in our San Luis Obispo store!

Samsung The Frame TV Reviews

Beautiful on or off, the Frame TV is a stunning design that blends into your home. But don’t just take our word for it. Discover what others are saying about The most beautiful TV you’ve never seen.

“…more than just displaying art, the aesthetic of the TV itself is a work of art, and it flows seamlessly with the interior design of a room.”

“…Samsung’s new Frame television — its latest “lifestyle” TV meant for the design-conscious crowd.”

“Today’s TVs can look nice enough hanging on the wall, but nobody would mistake one for an actual painting. Until now.”